Have you ever heard the saying "When all you have is a hammer, every problem looks like a nail." Online programs aren't the only ones we do. When an off-line solution looks to perform better than something online, we'll tell you and help you build an offline program that will get results. The best practitioner of small business offline marketing in Jay Conrad Levinson - NewInk's marketing guru.
The father of guerrilla marketing Jay Conrad Levinson defines guerrilla marketing as “using unconventional means to get conventional results.” In another words, using untraditional strategies, secrets, and tactics– other than big budgets – to produce leads for new sales.
The spirit of guerrilla marketing permeates every activity we do at NewInk Marketing. Using e-business techniques are at the heart of what guerrilla marketing is all about. And the reason it is the focus of what we do.
But some times offline solutions are more appropriate for some situations. By listening to your needs we will know when a flyer, coupon program, referral or some other viral type marketing tactic will have more impact for the
circumstance.
Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. That is what we offer.
- Guerrilla Marketing
