Pay Per Click Search Marketing
Pay-Per-Click Your way to Sales Leads
Pay-Per-Click advertising, (PPC) can be a very efficient and cost-effective means of mining the Internet for new clients. This area of e-marketing has grown-up very fast since the Overture PPC system (in 1998) and then Google’s implementation of pay-per-click advertising in 2000. And, as with search engine optimization, the field has grown dramatically as Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and others develop new features to their PPC programs.
As with search engine optimization, keyword analysis and selection are the foundations of a successful PPC program. Select the right keywords and the world beats a path to your e-door. Select the wrong keywords and you’re in the e-desert where bad marketing programs go to die.
Steps to Developing Your Pay-Per-Click Ads:
- Analyze and select keywords
- Determine bid amount
- Write compelling headline and ad copy
- Develop effective landing page
- Develop ad tracking program
- Test copy and often
- Monitor program, and make changes as needed
PPC advertising is one of the most measurable marketing activities you can do. It also is the easiest to change mid-program. After we launch a PPC program for you, we will monitor and tweak it as needed to derive maximum value.