Internet marketing programs to score a high EQ (E-business Quotient)
Search Engine Communication is the natural progression of influence that search engines have over business today. Areas of search engine communication include social media optimization, press release optimization, online reputation management, Internet video and podcast production and RSS feed optimization.
Facebook, Twitter, Linked-In. The list goes on of the many Web 2.0 or social media sites.
The use of these sites can be a valuable tool to reach out to prospects and customers. We will help you identify the best online social networks for your company’s market and teach you how to make the most of your efforts to communicate with people on those networks.
In today’s business environment, marketers must keep the search engines in mind when producing company communications. Press releases are no exception.
Press releases should be optimized for and distributed to the major news search engines. If done correctly, company messaging will have a better chance of being delivered, in addition to being received by the right audience. NewInk Marketing can help you with optimizing your press release to insure effectiveness.
It is vital that each company guard their public reputation and image against the odd disgruntled ex-employee or a malicious consumer with an ax to grind.
Unfortunately the Internet has become the latest battleground for libelous statements that can take many forms on the World Wide Web. When this happens, companies need to act quickly to counter these types of activities.
If a monitoring program is in place, companies can be pro-active to negative statements and defend their public image. NewInk Marketing can help you devise an effective program that once in-place can be managed in-house with a minimum of employee time.
If you aren't familiar with the term “universal search” you need to be. Universal search is the practice of including many different media types such as audio and video in the search engine results pages. Google has been pushing universal search for a few years now.
NewInk Marketing can help you produce audio podcasts and video productions to round-out your search engine marketing strategy.
RSS (Really Simple Syndication) is an effective tool for companies to use to make sure their message is received by the public. Once a reader subscribes to an RSS feed, the companies feed to a direct line to the reader. Optimization of RSS feeds can be an important part of having more people subscribe and read your companies RSS feed. NewInk Marketing can help you set-up and optimize your feed for maximum exposure.
