Spam has not killed email marketing
Contrary to some trade journal reports, spam has not killed e-mail marketing. It has just changed the e-mail marketing game. Now more than ever marketers must focus on opt-in mailing lists and other permission-based e-mail marketing programs to be successful.
As part of a comprehensive marketing communications plan, e-mail marketing can be extremely effective as a lead generation tool and/or a relationship building tool. We can help you develop a successful e-mail marketing campaign which will be measurable and very extremely cost-effective. Services include:
- Defining measurable objectives
- List development
- Program development to insure you abide by the Can-Spam laws
- Content development which includes message and offer development
- Comprehensive tracking program
Never a cookie-cutter approach
Every client’s needs are different so we never take a “cookie-cuter” approach to you. E-mail marketing may not be appropriate for your business, if so we’ll tell you. But when used appropriately, e-mail marketing can be a powerful tool.Sent to a targeted opt-in list, e-mail marketing as a lead generation tool can be the most cost-effective means of turning prospect into customers.
In addition, an e-mail newsletter program, when done consistently with reader-valued content, can be an extremely powerful relationship building tool. We will listen to your needs and build an email marketing strategy which will uniquely fit your company’s marketing requirements.