Online programs that turn clicks into customers
Of every Internet marketing solution offered by NewInk Marketing there is always one over-riding objective in mind: Create new website traffic and convert existing traffic into new customers. This obvious and simple concept is what we base our business on, and what we are always strategizing on when working with customers.
Over Seven Years of Online Service
For over seven years NewInk Marketing has used the power of the Internet to help its clients reach-out and find new customers through inventive online programs. Website audits, search engine optimization, pay-per-click campaigns, email marketing, content development and web analytics are a few of the services offered by NewInk Marketing.
A Step-by-Step Approach
Step one is to identify who your ideal prospects are (a focused approach from the start). And then design a customized lead generation system to reach-out and attract theses type of people to your website.
But this is where many companies trip-up. They spend an inordinate amount of time and money to create website traffic and then do nothing with it. In a very real effect, letting possible customers slip through their fingers. We don’t let this happen.
Step two is to study traffic patterns to your website and offers valuable suggestions on website changes that will increase conversion – always studying traffic first, making changes and then measuring those changes for effectiveness. A measured approach will always be more successful.
Everything is Measurable
That is a major advantage of online marketing – all activities are measurable. You can tell what is working, or not, and make changes accordingly. Costly lessons can be minimized and effectiveness maximized. Every website should always be testing and changing to increase the conversion level.