tag:blogger.com,1999:blog-9294234Thu, 26 Jun 2008 17:40:23 +0000http://www.newink.com/newink_blog.htmnoreply@blogger.com (Bob Erwin)Blogger66125tag:blogger.com,1999:blog-9294234.post-908123374830844196Thu, 26 Jun 2008 17:27:00 +00002008-06-26T10:40:23.958-07:00This video of a ball girl at a minor league baseball game catching a foul ball has been sweeping the Internet. So far it has 261,138 views on YouTube. It looks like its a Gatorade viral video (sorry she really didn't catch the ball. She's on wires). But it has fooled a few people and had the media writing and talking about it. Last night it it was on the front page of Yahoo, so the exposure has http://www.newink.com/2008/06/new-viral-video-sweeping-internet.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-7336316639501001211Tue, 27 May 2008 17:47:00 +00002008-05-27T12:29:03.109-07:00This is a very important lesson for those new to online marketing. And where many "newbies" trip-up. Many online marketing campaigns fail because there is no clear plan or realistic conversion metric to judge the campaigns success (except the big one of closing the sale). The usual thinking of those new to online marketing is "let's put it out there and see what happens." What usually happens http://www.newink.com/2008/05/little-steps-before-big-step.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-1986809434677589362Tue, 29 Apr 2008 20:06:00 +00002008-06-11T14:52:23.997-07:00videoviral marketingyoutubeA couple posts ago I mentioned a video that seemed to miss its intention by not providing a link or call to action. The below is an example of using video the right way (those easily offended please don't view). Hulu is a new video service launched by NBC. They've taken a very popular SNL segment and posted it on YouTube with a banner at the bottom. Very simple, but I'm sure it has been a http://www.newink.com/2008/04/viral-marketing-with-video.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-546077524952757920Wed, 16 Apr 2008 21:49:00 +00002008-04-16T15:42:19.140-07:00 I am currently reading the book Made to Stick by Chip and Dan Heath and want to pass along some very valuable information from the book that I think can be used effectively in writing web copy. To make your ideas quickly and easily understood you need to use their six principles of "stickiness" 1. Get your point down to its core message and keep that message simple 2. Add an unexpected http://www.newink.com/2008/04/getting-your-point-across-and-making-it.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-8467589761118023475Mon, 07 Apr 2008 20:11:00 +00002008-04-07T14:25:12.684-07:00This is an example of what is called "link baiting" or viral marketing. Though they make a very big mistake (if link bating was their intent): There is no link back or call to action. There is a very small credit at the beginning and end of the song, but that doesn't tell you much. A great opportunity lost. I had to dig a little but found out that the rapper is Mo Serious.http://www.newink.com/2008/04/web-design-essentials-rap.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-8534149079846362163Wed, 02 Apr 2008 05:25:00 +00002008-04-01T22:39:44.126-07:00Why not learn from the best. Check out this webcast from Tom Leung of Google and Bryan Eisenberg of FutureNow on website optimization and the Google Website Optimizer tool. I use the Google optimizer tool and highly recommend it. Also Bryan Eisenberg is an expert in website conversion. He has a great process he calls "Persuasion Architecture." http://www.newink.com/2008/04/webcast-website-optimizer-what-should-i.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-8427960782757186691Mon, 17 Mar 2008 15:43:00 +00002008-03-17T08:43:09.681-07:00Read this very interesting article about why we are addicted to browsing on the web. A researcher at USC found "information triggers a chemical reaction that makes us feel good." So the more information we gather the more we want to gather and so begin a web browsing cycle. The web is full of information junkies and I guess this is why. Click the "read more" link below to read the whole http://www.newink.com/2008/03/why-we-are-information-junkies-read.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-9108924747115588506Mon, 10 Mar 2008 23:38:00 +00002008-03-10T16:38:32.591-07:00Jason Fried of 37 Signals gave a presentation yesterday at SxSW. 37 Signals makes Basecamp among other web applications.Read this article for some very practical and simple tips to running any business.read more | digg storyhttp://www.newink.com/2008/03/sxsw-lessons-learned-at-37-signals.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-38133103638833815Mon, 10 Mar 2008 23:27:00 +00002008-03-10T16:30:02.218-07:00I'm here at the South by Southwest conference in Austin TX and I attended a session on the browser wars. The Microsoft guy got beat-up pretty good by everyone in the room especially the Opera rep. This article amplifies pretty much what was said: Microsoft Heal Thy Self. "Internet Explorer 8 is around the corner with "standards compliant" mode, but there are still certain parties that think http://www.newink.com/2008/03/opera-browser-market-is-brokenthanks-to.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-4385367267879473784Fri, 29 Feb 2008 22:21:00 +00002008-02-29T14:21:14.497-08:00Most Search Engine Optimizers understand the importance of the backlinks in order for a website to succeed. Most search engines take into account of the backlinks quality for their ranking algorithm. We will cover the top three search engines (Google, Yahoo and MSN) here and discuss how they treat backlinks from their point of view.The most popular search engine, Google, places great emphasis on http://www.newink.com/2008/02/seo-report-understanding-backlinks-from.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-8380078157173690199Fri, 29 Feb 2008 16:10:00 +00002008-02-29T08:18:08.917-08:00A few short weeks ago we were asked to begin to apply some focus to the competitive keyphrases ‘van leasing‘ and ‘van lease‘. On site modifications were underway to bring focus to this aspect of the companies business and these included choosing and applying suitable page titles, meta descriptions and copy for the commercial vehicle related pages of their site. The page that the client wanted http://www.newink.com/2008/02/name-game-using-keywords-in-url.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-688770218073708890Thu, 28 Feb 2008 06:42:00 +00002008-02-27T22:42:29.814-08:00Like most web developers or SEO professionals, I use a vast array of tools to get the job done. I use a combination of desktop and web applications, some purchased and some free. Everyone I know has downloaded a free copy of Mozilla Firefox, but few realize that by installing some of the 1,500 free extensions they can eliminate the need for most of the other applications they currently useread http://www.newink.com/2008/02/13-great-firefox-extensions-for-web.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-827645842794136113Thu, 28 Feb 2008 06:26:00 +00002008-02-27T22:26:31.189-08:00Google has called for ISO member bodies to reject Microsoft's Office Open XML document format during the upcoming voting period. According to Google, OOXML is unnecessary and suffers from technical flaws.read more | digg storyhttp://www.newink.com/2008/02/google-to-iso-say-no-to-ooxml.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-4854387270207954232Thu, 21 Feb 2008 21:50:00 +00002008-02-21T14:25:07.779-08:00I've blogged about this is the past, but I thought it was time to take another look at it. Google is offering yet another feature packed, yet free service that you should take a look at. It is called Google Page Creator. Once you've created a Google account (oh ya, free too) you can create a pretty full featured web site without much of any HTML experience. What's really crazy is that you get http://www.newink.com/2008/02/google-page-creator-youve-got-to-check.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-4556136336196257097Tue, 12 Feb 2008 18:42:00 +00002008-02-13T22:19:15.647-08:00Guy Kawasaki started a new group of sites called AllTop. All the sites are RSS feeds from other sites focused on a certain topic. One of the site is a collection of RSS feed from the top marketing blogs on the Internet. This is a great shortcut page to save you time but know your keeping up on what the top marketing minds are thinking. Enjoy!http://www.newink.com/2008/02/marketing-blogs-rss-feed.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-2067009738319451369Fri, 21 Dec 2007 00:46:00 +00002008-02-12T10:39:56.492-08:00I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.It covers:The best blogging techniques.How to get traffic to your blog.How to turn your blog into money.I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.http://www.newink.com/2007/12/course-on-blogging.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-2883871486899067260Tue, 20 Nov 2007 20:47:00 +00002007-12-01T20:41:18.835-08:00I just got a beta preview account on Hulu (It is the video streaming site from NBC). So far I'm pretty impressed. Checkout this SNL clip http://www.newink.com/2007/11/hulu-rocks.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-7842412844094089912Tue, 11 Sep 2007 22:32:00 +00002007-09-11T15:39:06.997-07:00The below video is a test from Ustream.tv It is a free service and has been getting some media buzz lately. You can be a media star with an audience from one to thousands. http://www.newink.com/2007/09/ustreamtv-offers-some-enticing-features.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-3989653353797068560Mon, 13 Aug 2007 18:02:00 +00002007-08-13T11:20:59.176-07:00Matt Cutts is a Google employee and works in Google's spam killer department. This is the guy Google usually trots out as the nice, fuzzy bear face of Google to the SEO community. He writes an active blog that all in the SEO biz follow. He recently presented at the WordCamp conference for WordPress bloggers. Though his comments are targeted specifically to bloggers, the info is good basic SEO http://www.newink.com/2007/08/matt-cutts-of-google-on-basic-seo.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-6153618949042254537Thu, 19 Jul 2007 23:44:00 +00002007-07-19T17:07:19.229-07:00Some good basic information on building links to your site and why it's important in a video with Eric Ward. I like what he says about paid links: Buy them for their traffic generation value not for search ranking value. Eric Ward "Link Moses" is the God Father of link building. I first saw him on a conference panel in 2004. He has been doing link building since 1994 - Ya I know 1994. I suggesthttp://www.newink.com/2007/07/linking-building-for-your-website-eric.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-8100787607687286116Thu, 14 Jun 2007 20:52:00 +00002007-06-14T13:59:28.319-07:00Interesting to see the two together in one place. Gates looks a lot more uneasy about the meeting than Jobs. Jobs quotes the Beatles about his relationship with Gates at the end. Never knew Jobs was such a sensitive guy. http://www.newink.com/2007/06/steve-jobs-bill-gates-together.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-2889526588058215487Sun, 20 May 2007 18:02:00 +00002007-05-20T11:10:16.485-07:00Porn is the Internet's killer app. . . I'm sorry to say. This video is rated PG. http://www.newink.com/2007/05/truth-about-internet-its-porn-delivery.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-8983677166123195223Fri, 06 Apr 2007 19:43:00 +00002008-02-21T14:41:44.683-08:00Watch this video. Amazing, eye opening, educational, entertaining and a little frightening, but with a stirring call to action. Here is a description: Robert Newman gets to grips with the wars and politics of the last hundred years - but rather than adhering to the history we were fed at school, the places oil centre stage as the cause of all commotion. This innovative history programme is http://www.newink.com/2007/04/robert-newmans-history-of-oil.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-4685423170533287797Tue, 06 Feb 2007 20:44:00 +00002007-02-06T12:59:24.446-08:00Search Engine OptimizationKeyword ResearchWant to know the top keywords for your product/service category? Wordtracker now has a free basic tool. Check it out: free keyword suggestion tool from Wordtrackerhttp://www.newink.com/2007/02/free-keyword-research-tool.htmlnoreply@blogger.com (Bob Erwin)tag:blogger.com,1999:blog-9294234.post-43848708942383987Thu, 01 Feb 2007 00:01:00 +00002007-01-31T16:23:21.602-08:00Search Engine OptimizationTraffic GenerationWikipediaI don’t know if you’ve noticed, but Wikipedia is showing up more and more in searches on Google, Yahoo and even Windows Live (the old MSN search). It seems that the search engines have given their stamp of approval on the content of Wikipedia, even though anyone can add to its pages. What is Wikipeda? It is an online encyclopedia that is managed and added to by a group of volunteers. Their taghttp://www.newink.com/2007/01/why-you-need-to-know-about-wikipedia.htmlnoreply@blogger.com (Bob Erwin)