tag:blogger.com,1999:blog-9294234Mon, 25 Jan 2010 10:11:56 +0000Search engine and Internet info you can use.http://www.newink.com/newink_blog.htmnoreply@blogger.com (Bob Erwin)Blogger81125tag:blogger.com,1999:blog-9294234.post-6261497516210474905Thu, 28 May 2009 18:22:00 +00002009-05-28T11:38:02.424-07:00I'm at the Google Developer conference this week (4,000 of my geekiest friends and me) and so far the highlight was the free Android phone they gave to each attendee.But an announcement that will be of interest to most web site owners is the introduction of Google Web Elements.Think of it as Google Adsense (copy-paste code on your site) for many of the other Google services.Below is a news web http://www.newink.com/2009/05/google-web-elements.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-2713158706136253600Sat, 21 Mar 2009 05:42:00 +00002009-03-20T22:54:03.825-07:00IE8MicrosoftThis video seems loosely related to the Internet Explorer 8 launch. They finally, yes finally, have a browser that is mostly standards compliant. Now please everyone who use IE please upgrade to it so I don't have to develop web sites to render correctly in IE6.http://www.newink.com/2009/03/stop-presses-microsoft-made-me-laugh.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-7285130107978489808Fri, 13 Mar 2009 21:52:00 +00002009-03-13T15:01:48.025-07:00 The author of the book Don't Make Me Think! gives some sage advise on making your web site easier to use and "the least you can do."http://www.newink.com/2009/03/steve-krug-on-usability-testing-and.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-3428042276592718818Mon, 09 Mar 2009 23:10:00 +00002009-03-09T16:11:40.062-07:00 http://www.newink.com/2009/03/googles-sergey-brin-on-to-tell-truth.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-2195610806947648877Fri, 05 Dec 2008 19:18:00 +00002008-12-05T19:08:52.868-08:00Interesting report and presentation by faberNoval on Google's overall strategy. Their mobile strategy is particularily interesting.The presentation is below.  You can also download the report.All about GoogleView SlideShare presentation or Upload your own. (tags: google strategy)http://www.newink.com/2008/12/excellent-report-on-google.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-8125242153833288748Tue, 02 Dec 2008 23:59:00 +00002008-12-02T16:12:57.791-08:00Thanks Densie Shiffman for this tip.Addict-o-matic is a quick and easy siteto monitor topics you are interested in.Alll you do is input a search term at the site and it willsetup a page related to that topic with feeds from every news and web 2.0source you can think of.You can add additional sources easily.Once you have it setup, you bookmarkthat page to get back to it.http://www.newink.com/2008/12/addict-o-matic-very-useful-research.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-6660022737438318985Wed, 19 Nov 2008 20:13:00 +00002008-12-02T16:14:07.917-08:00I’ve just completed the production of WinSribe Digital Dictation (a new web site for the good people of Zephyr-TEC) and I’m pretty proud of it for a number of reasons.First, it is an all CSS/XHTML site, not a table layout to be found. And, if I do say so myself, it is a very elegant design with a good balance of content and white space.Over the coming weeks I will be adding content to the site http://www.newink.com/2008/11/winscribe-digital-dictation.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-8062683911257729572Tue, 18 Nov 2008 17:55:00 +00002008-11-18T09:58:13.775-08:00You've got to admit this is a very cool app for the iPhone.Voice Google search. Neat.http://www.newink.com/2008/11/why-google-is-still-coolest-company-on.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-8750900397778764042Thu, 09 Oct 2008 05:30:00 +00002008-10-08T22:43:58.115-07:00Obama is fighting back from the McCain slams. This video shows that McCain is definitely the wrong guy to lead this country out of an economic crisis.Watch the video below to see what CNN says about the Keating Economics video.http://www.newink.com/2008/10/keating-economics-john-mccain-making-of.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-6816408058740465546Thu, 11 Sep 2008 15:45:00 +00002008-09-11T08:55:47.717-07:00Well this may be it. I've kept using Microsoft Word because of the built in thesaurus and word count feature. Now Google Docs has that built in to their word processor. I think this has tipped it for me. No more reason to use Word.I've been using Google Apps for email and all the other features they have (Google Docs included). It has been great and I've had all my data in the cloud for almost http://www.newink.com/2008/09/google-docs-update-goodbye-microsoft.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-67952452798024702Fri, 05 Sep 2008 21:57:00 +00002008-09-05T15:02:32.761-07:00http://www.newink.com/2008/09/microsoft-commerical-about-nothing.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-2715161088399588828Thu, 04 Sep 2008 19:08:00 +00002008-09-04T13:06:37.789-07:00I signed-up a while ago to receive information from the Obama campaign.I must admit they have been very savvy users of the Internet and social media for information distribution, contribution solicitation and supporter organization.Their "MyObama" page, (you create when you sign-up), tracks activity and contribution totals and all activity related to helping Obama get elected. It is well http://www.newink.com/2008/09/social-networking-obama-vs-mccain.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-4682303768770248763Wed, 30 Jul 2008 02:32:00 +00002008-07-29T20:03:19.685-07:00If this isn't something you want to say "hey you gotta check thisout" then I don't know what is.It is from a site in the Netherlands so don't try to bother reading the text.But it is worth checking out.http://producten.hema.nl/http://www.newink.com/2008/07/great-viral-marketing-example.htmlnoreply@blogger.com (Bob Erwin)1tag:blogger.com,1999:blog-9294234.post-1841700198505101634Tue, 22 Jul 2008 21:25:00 +00002008-07-22T14:30:11.963-07:00Perry Marshall is my guru when it comes to Google AdWords and pay-per-click in general.He has just come out with some new info on the Google search volume tool that I found very useful. I strongly suggest a look at it:Google Search Volume Tool Infohttp://www.newink.com/2008/07/adwords-expert-perry-marshall-adds.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-3116566053295926432Wed, 16 Jul 2008 02:28:00 +00002008-07-15T20:01:49.976-07:00Some big news in the search marketing community. Google is finally providing hard numbers for specific keywords searches for the previous month or average per month based on a 12 month period. Before, all they gave you was a green bar showing you a very general idea of how many searches for a keyword there were. The problem was that a half green bar could me 200 or 2000 for a keyword. So the infohttp://www.newink.com/2008/07/google-opens-kimono-on-keyword-search.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-908123374830844196Thu, 26 Jun 2008 17:27:00 +00002008-06-26T10:40:23.958-07:00This video of a ball girl at a minor league baseball gamecatching a foul ball has been sweeping the Internet. So farit has 261,138 views on YouTube.It looks like its a Gatorade viral video (sorry she reallydidn't catch the ball. She's on wires). But it has fooled a few people andhad the media writing and talking about it. Last night itit was on the front page of Yahoo, so the exposure hasbeen http://www.newink.com/2008/06/new-viral-video-sweeping-internet.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-7336316639501001211Tue, 27 May 2008 17:47:00 +00002008-05-27T12:29:03.109-07:00This is a very important lesson for those new to online marketing. And where many "newbies" trip-up.Many online marketing campaigns fail because there is no clear plan or realistic conversion metric to judge the campaigns success (except the big one of closing the sale).The usual thinking of those new to online marketing is "let's put it out there and see what happens." What usually happens is ahttp://www.newink.com/2008/05/little-steps-before-big-step.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-1986809434677589362Tue, 29 Apr 2008 20:06:00 +00002008-06-11T14:52:23.997-07:00videoviral marketingyoutubeA couple posts ago I mentioned a video that seemed to miss its intention by not providing a link or call to action.The below is an example of using video the right way (those easily offended please don't view).Hulu is a new video service launched by NBC. They've taken a very popular SNL segment and posted it on YouTube with a banner at the bottom. Very simple, but I'm sure it has been a great http://www.newink.com/2008/04/viral-marketing-with-video.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-546077524952757920Wed, 16 Apr 2008 21:49:00 +00002008-04-16T15:42:19.140-07:00I am currently reading the book Made to Stick by Chip and Dan Heath and want to pass along some very valuable information from the book that I think can be used effectively in writing web copy.To make your ideas quickly and easily understood you need to use their six principles of "stickiness"1. Get your point down to its core message and keep that message simple2. Add an unexpected twist when http://www.newink.com/2008/04/getting-your-point-across-and-making-it.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-8467589761118023475Mon, 07 Apr 2008 20:11:00 +00002008-04-07T14:25:12.684-07:00This is an example of what is called "link baiting" or viral marketing. Though they make a very big mistake (if link bating was their intent): There is no link back or call to action. There is a very small credit at the beginning and end of the song, but that doesn't tell you much. A great opportunity lost. I had to dig a little but found out that the rapper is Mo Serious.http://www.newink.com/2008/04/web-design-essentials-rap.htmlnoreply@blogger.com (Bob Erwin)1tag:blogger.com,1999:blog-9294234.post-8534149079846362163Wed, 02 Apr 2008 05:25:00 +00002008-04-01T22:39:44.126-07:00Why not learn from the best.Check out this webcast from Tom Leung of Google and Bryan Eisenberg of FutureNow on website optimization and the Google Website Optimizer tool.I use the Google optimizer tool and highly recommend it. Also Bryan Eisenberg is an expert in website conversion. He has a great process he calls "Persuasion Architecture."http://www.newink.com/2008/04/webcast-website-optimizer-what-should-i.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-8427960782757186691Mon, 17 Mar 2008 15:43:00 +00002008-03-17T08:43:09.681-07:00Read this very interesting article about why we are addicted to browsing on the web. A researcher at USC found "information triggers a chemical reaction that makes us feel good." So the more information we gather the more we want to gather and so begin a web browsing cycle. The web is full of information junkies and I guess this is why. Click the "read more" link below to read the whole http://www.newink.com/2008/03/why-we-are-information-junkies-read.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-9108924747115588506Mon, 10 Mar 2008 23:38:00 +00002008-03-10T16:38:32.591-07:00Jason Fried of 37 Signals gave a presentation yesterday at SxSW. 37 Signals makes Basecamp among other web applications.Read this article for some very practical and simple tips to running any business.read more | digg storyhttp://www.newink.com/2008/03/sxsw-lessons-learned-at-37-signals.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-38133103638833815Mon, 10 Mar 2008 23:27:00 +00002008-03-10T16:30:02.218-07:00I'm here at the South by Southwest conference in Austin TX and I attended a session on the browser wars. The Microsoft guy got beat-up pretty good by everyone in the room especially the Opera rep. This article amplifies pretty much what was said: Microsoft Heal Thy Self."Internet Explorer 8 is around the corner with "standards compliant" mode, but there are still certain parties that think http://www.newink.com/2008/03/opera-browser-market-is-brokenthanks-to.htmlnoreply@blogger.com (Bob Erwin)0tag:blogger.com,1999:blog-9294234.post-4385367267879473784Fri, 29 Feb 2008 22:21:00 +00002008-02-29T14:21:14.497-08:00Most Search Engine Optimizers understand the importance of the backlinks in order for a website to succeed. Most search engines take into account of the backlinks quality for their ranking algorithm. We will cover the top three search engines (Google, Yahoo and MSN) here and discuss how they treat backlinks from their point of view.The most popular search engine, Google, places great emphasis on http://www.newink.com/2008/02/seo-report-understanding-backlinks-from.htmlnoreply@blogger.com (Bob Erwin)0