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Example of Viral Marketing

by Bob Erwin on November 30, 2012

If this isn’t something you want to say “hey you gotta check this out” then I don’t know what is.

It is from a site in the Netherlands so don’t try to bother reading the text.
But it is worth checking out.

Once the page loads wait a couple of seconds.
Flash is required (unfortunately).

http://producten.hema.nl/

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Is Facebook Good for Business?

by Bob Erwin on September 6, 2012

When I talk to business owners about their Internet strategy and plans they always quickly bring up the subject of Facebook andFacebook how they must . . .  ”get something up on Facebook so people will know about us.” Obviously this is a valid objective but Facebook done right is so much more than that.

700 million users are hard to ignore. And not being on Facebook can be a mistake for many businesses. But how a business does make their presence known and how they interact with users on Facebook can mean everything.

First and for-most people don’t go on Facebook to get sold by some clueless company. People go on Facebook to connect with other people. And they want  genuine interactions with other people. Any company who wants to use Facebook to their advantage must take this issue to heart.

A company that plans to have Facebook in their marketing plan, and really plan to get some value out of their presence, must have a person who can dedicate a portion of their time being part of an appropriate Facebook community. And that doesn’t mean this person just spews company boilerplate dribble. They must have a personality and be friendly and helpful when someone does want to be helped. Striking the right balance and tone can be an art. So a company’s Facebook person must know the rules of the road for online communities.

Related to your Facebook strategy is the tactic of Facebook advertising. Here is a useful web site to know if Facebook advertising is for you. This provided by Perry Marshall, my guru on pay-per-click advertising.

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Google+: Is this the Facebook killer we’ve been looking for?

August 11, 2012

You may have started to see the little box with the +1 in Google search results. This is Google’s latest stab at social media and it is called Google+ Google+ is now in limited beta. So if you want to run out and check it out, forget it (unless you get an invite from a [...]

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Why I love My Apple iPhone

March 31, 2011

April 24, 2011 – I had to wait quite a long time until I was able to get an iPhone. First I had to wait-out my contract with Verizon. Then I had to wait until Apple refreshed the product line. Well finally in June my wait was over and I purchased an iPhone 3GS 32GB. [...]

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